2 min read
Nowadays, running an online store requires effective management and the use of modern technologies. One of the most important elements in this process is the Marketing Automation system. Thanks to it, it is possible to manage the sales process and a comprehensive approach to the customer. One of the tools that allows you to integrate your KQS online store with the Marketing Automation system from edrone is our Megamo plugin.
The plugin allows the collection of customer behavior information, such as email opens, link clicks, cart abandonment and purchases, and sends it to edrone. This allows the online store to respond to customers in real time, sending personalized emails and information about promotions and new products on offer. This, in turn, contributes to the ability to segment customers according to various criteria, such as age, gender, interests or recent purchases. This makes it possible to target offers and promotions even more effectively, resulting in increased sales.
Also worth noting is the ability to automate the sales process. An online store can set up automatic emails, such as with information about an abandoned shopping cart or a special offer for regular customers. This allows to engage the customer in the further purchase process and increase loyalty to the online store.
Last, but not least, the integration is the ability to monitor the results of marketing activities. This allows the online store to analyze the results of advertising campaigns in real time and adjust them to the needs of customers. This allows for even better tailoring of offers and promotions, resulting in increased sales.
In conclusion, the integration of KQS store with edrone is an ideal solution for online stores that want to achieve even greater sales success. Thanks to this tool, an online store can not only analyze the behavior of its customers, but also create personalized offers and advertising campaigns, automate the sales process and monitor the results of marketing activities. All this translates into increased customer loyalty and increased sales.