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4 min read
If you have not already done so, I encourage you to read Part 1 of the following article:
Video recording and creation
Wait a minute... we've covered creating the channel, personalising it, graphics, thumbnails for the videos, but nothing yet about videos. It's not hard to see that videos are the main element on YouTube so I decided to leave that for the very end.
The films make up the various stages of production:
- Audio/video processing
Each of these stages has its components, which I will try to describe briefly.
Here, the idea is to figure out what we really want to record, what theme we want to take, what audience we want to reach. At this stage, we can also make use of various trends, analyse what is in vogue now and adapt with the subject matter.
We then need to put our idea on paper.
Scripts vary, they can be: written out in bullet points as the most important elements of a given film - spoken content as improvisation, detailed - will include all spoken text, additional ideas etc., and very detailed which includes text, ideas, scenes - all elements listed.
As with feature-length films, the script, in the main, will determine how the film is shot and presented.
The recording stage depends on the way in which we want to record the video, i.e. if we want to record the screen, computer sound and our voice, we will need a microphone and a programme such as OBS Studio - a free programme with which we can record everything mentioned above.
If we care about recording our surroundings, ourselves and our voice, we will need a camera, a microphone and a programme to record our voice. Again, we can use OBS Studio or Audacity, also a very good, free programme for recording the voice itself.
Remember to record scenes for backup! Always try to repeat scenes so that you have something to choose from later. This will help you in the editing stage, which we'll talk about shortly.
As a Content Creator, I think this is the most challenging stage when creating videos. It requires us to be familiar with video editing software and, in addition, audio processing. The editor should be imaginative, dressing up the words and video so that they are attractive to the viewer. He or she should be familiar with video/audio formats, and be able to match colours and music to the film.
The processing work is very time-consuming, and it is difficult to state here the average time it takes to finalise a project, but let's assume that at a slightly advanced level it will take around 4-8 hours for a 10-minute film. This is of course dependent on a number of factors, namely whether the film contains animations, inserts and how complex it is.
What else does editing consist of? As I mentioned above, the editor is responsible for practically every element that appears in the film, he has to: cut all the unsuccessful scenes and replace them with good ones, match the voice to the video, add animation, text, music, choose the right filters for the recorded scenes and audio. – It's really as simple as you write about it, in practice it looks a bit different.
For overall video editing, I recommend the free programme DaVinci Resolve, which will take care of the production and rendering of the pasted film. For de-noising the audio and adding colour to the voiceover, again Audacity.
Recommended resolution and aspect ratio:
Once our project is finally checked and finalised, we can publish it on YouTube. Publishing is nothing difficult, requiring us to enter the title of the video, description, thumbnail, tags, category and that's really it. The last step is to set a date to publish the video and you're done.
I'm going to pause for a moment on tags as this is an important element for a video to rank well on YouTube. Tags are keywords that users can type into YouTube to find your video. Creating tags is quite tricky, you need to follow trends and keep up to date so that keywords don't get overdone. I recommend using your competitor's tags, or videos with similar themes - the keywords in question can be converted into your own and added to your list. To check your video's or channel's keywords, use the Google Chrome plug-in VidIQ - a very useful plug-in that also includes helpful tips for posting videos on YouTube.
A list of programmes on my recommendation (free):
- Gimp, Inkscape – graphics
- OBS Studio – image capture, computer audio, audio recording
- Audacity – audio recording and processing
- DaVinci Resolve – editing and rendering
- VidIQ (Chrome plug-in) – assistance with tags and tips for uploading