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4 min read
Have you ever entered a website because you were trying to find a specific piece of information, but the page turned out to be completely intransparent? Texts that don’t stand out from the background, too much content or overlapping graphics are only some of the elements you should avoid when designing a website.
So how to create a coherent and transparent page? What rules should you follow?
The process of designing a website is full of trials and errors. Try to cooperate with a few people who can give you some interesting ideas, look at the project from a completely new perspective and evaluate it objectively. Below you can find a few suggestions that may come in handy while implementing the project:
- First of all, analyze the objective of your website. If you want to sell certain products or services, try to keep your page content relevant and don’t discuss all subjects.
- When you determine the goal, communicate it and encourage users to take action by informing them what the website is for.
- Nobody likes to feel lost and confused - design your website in a way that will allow visitors to quickly access content they’re looking for.
- Your page should provide only the most important pieces of information - most users look only for crucial data.
- Take care of a proper font - every website contains a lot of content. The size and type of font can make it easier for readers to scan the text. Focus on formatting, this will guarantee appropriate structure and transparency of your website.
- Select colors wisely - choose the ones that match each other. Graphics, texts and backgrounds should be consistent. Avoid shades that would cause these elements to blend together which, in turn, hinders the process of reading the content. Contrast is also crucial. The most obvious one is between light and dark colors.
- Avoid unnecessary elements and highlight only the most important things. Your website should include the most crucial items presented in a clear and understandable way.
- Arrange your content, graphics and texts. Thanks to images, your page can become more attractive. Take care of proper layout to keep appropriate spaces so that your website gets more transparent.
- Remember about users who prefer devices other than computers - ensure that your page has responsive design which will guarantee that it will look good also on tablets and smartphones.
- See your website from the perspective of users - each opinion of your coworkers or friends may be worth its weight in gold. Allow them to test your page on their own.
The abovementioned elements will surely facilitate the process of website development. Thanks to them, you’ll be able to reach and attract potential customers or even encourage them to shop in your store.
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